What is a Landing Page?
Landing page is a term that we’re hearing more and more on the web today. A landing page can be any web page that a person lands on after clicking on an online marketing call-to-action link. It’s basically used to capture a lead with some type of opt-in box to obtain your name, email, phone number or all three. Even though the term suggests one page it could be a series of pages or an entire website depending on how the webmaster decides to market the specific business or product. More often than not you will see something like this when you click on a pay per click advertisement or some type of email blast.
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Personalized URL Landing Pages
A personalized URL (PURL) is a distinctive and custom-made Landing Page designed exclusively for each addressee of your direct mail or email marketing campaign. For example, a personalized URL would look something like this naplesprinter.com/john-smith.
The Print Shop will design your custom landing pages so that you can maximize your online marketing efforts to achieve the very best results. Tracking your customers is one of the most important tools in your online arsenal and our talented team can show you the way.
Below are a few samples of opt in boxes. Opt in is a term used when someone is given the option to receive email through a landing page or squeeze page. Instead of giving people the option to be put in the list, they are automatically put in and then have the option to request to be taken out.